Adrian Jones – Founder and Chief Executive

Adrian was coaching football for Fulham FC in a Primary school in Brixton when the school’s headteacher saw how he linked sport and practical advice, including home life situations, to help improve pupils’ achievements. As a result, Adrian was asked to mentor four pupils at risk of being excluded. Adrian founded YourStory in 2003 with the aim of letting individuals tell their hidden story, the one that may be holding them back in life. Using education, sport and other activities, YourStory helps young people develop the skills and self-belief to help them succeed at school, with their family and in the wider world of employment. Using his experience as a magistrate, police adviser on gun crime, community development adviser and professional football coach, Adrian is able to take a broad overview of his students’ needs and the driving forces for change – for them and their families.

Anne Whitaker – Finance and Development Manager

Anne is an accountant with 30 years experience with Ernst & Young, where she provided advice to global organisations in the financial services industry, was responsible for risk strategy and high-level partner assessment. Anne knows exactly what is available in business for young people and understands what employers are looking for. Her experience at senior level in the corporate and public sectors provides a bridge for our students into the world of work. With her practical approach to maths and accounting she engages students and builds their confidence. And her background as a mentor and counsellor in the work environment gives her the chance to show our students the range of possibilities for their futures.

Tony Buck - Head of Programmes

Tony has been working within the youth sector since 2003. After making some bad choices growing up and undergoing a personal development programme at a youth charity called Raleigh International, he then made the decision that he wanted to build a career supporting others. Following this he then became a Project Worker at Raleigh International delivering group sessions and 1:1’s supporting young people to gain a place on a 10 week overseas expedition. He then went on to work for Fairbridge as a Development Tutor delivering accredited sessions to NEET young people. He progressed into the role as Senior Development Tutor and managed a team of 7 staff. Fairbridge then merged with The Prince’s Trust in 2011 and Tony was appointed to manage a programme called ‘Listen Up’ which gave young people the opportunity to voice their opinions on issues that mattered to them which was in partnership with News International. Tony is able to bring his extensive knowledge and experience of group dynamics and personal development in a way that can relate to the young people that YourStory work with.

Nigel James – Cooking and Catering Instructor

Nigel became involved in cooking after completing an NVQ apprenticeship at the age of 16. He has since worked in catering companies, high-profile restaurants and individual projects – from film sets to sporting events such as the Formula One Grand Prix at Silverstone. He brings his industry insight to his role with YourStory and shows students that cooking is just one specialist skill that can lead to many different opportunities.


Do you have the skills to help young people and contribute to our talented team? Call us now on 020 7793 9797.